About Us

Hello! We are a small sister-owned company based in South London. We grew up in a beautiful beachy town in New Zealand, where we were not only surrounded by nature but a lot of creativity and originality. As we got older we always wanted to work together and create something we were both passionate about. Downward Frog was founded after we both discovered there was a lack of patterned yoga mats that we actually wanted to own. It was also important for us to make sure they were not only aesthetically pleasing but were affordable, functional and environmentally friendly.

With art, yoga and sustainability at the forefront of our minds, we set out to create something different from our competitors. We want to stand out from the crowd and know others do too. With that in mind, we've designed modern, printed mats that are super soft, non-slip, lightweight, and pretty damn vibey. 

We just want people to have fun, and feel confident. We hope our mats will help people to express their personalities and be encouraged to move in whatever way they feel is right. 

Love April and Rebecca ♥

Co-Founders of Downward Frog.